Microsoft’s Xbox Game Pass subscription service has drawn comparisons to Netflix, with some calling it the “Netflix of Games.” Xbox’s Jason Ronald said in a new interview that he is flattered by that comparison–as Netflix is one of the biggest and most successful entertainment brands on Earth–but he also pointed out that it’s not exactly a great comparison.
“To be compared to somebody like Netflix is flattering, but we think about it differently,” Ronald told Inverse. “It really comes down to how can we find new ways to get more people to enjoy the art form that we all love. Plenty of people prefer physical media, and we support that with Xbox Series X. Then you look at something like Game Pass, which gets people trying and playing more games. Maybe you’re new to a franchise, or have limited funds to devote to entertainment. With Game Pass, we eliminate that barrier. That’s what we’re really focused on–how do we reduce barriers so more people can find and play games they love?”
Before this, Xbox boss Phil Spencer also spoke out about how calling Game Pass the “Netflix of Games” is not quite accurate or even what Microsoft is trying to achieve.