It’s been a very big day for the PlayStation 5, as we finally know the price, release date, and launch lineup for Sony’s next-generation console. While people are excited by Sony’s various announcements, the situation surrounding pre-orders has been something of a fiasco.
Sony confirmed the PS5 launch date and price during its reveal event, but a bigger surprise was that pre-orders were available … immediately. This led to a global race to secure the PS5 before retailers ran out of stock–and they did. It’s not a surprise that the system was a hot commodity but the issue for many was that Sony gave no warning about pre-orders.
Actually, they did, but the message was not consistent. Worldwide marketing boss Eric Lempel said back in July (via IGN) that Sony would be forthcoming and transparent about the pre-order details for the PS5 so people could plan and prepare. But that didn’t happen. Here’s Lempel in July: “I think it’s safe to say…we’ll let you know when preorder will happen. It’s not going to happen with a minute’s notice. We’re going to at some point let you know when you can preorder PlayStation 5,” he told Geoff Keighley. So, please, don’t feel like you have to go run out and line up anywhere until you receive official notice on how that will work.”