In an unexpected crossover between the music and gaming industry, Post Malone now owns part of Envy, a big esports organization located in Texas. According to The Hollywood Reporter, he holds an “undisclosed equity stake” in the company. Envy is home to Dallas Fuel from the Overwatch League and Dallas Empire from the Call of Duty League.
— Posty (@PostMalone) August 28, 2020
Explaining his motivation behind the investment, Post Malone stated, “I grew up in Texas and I’ve been gaming my whole life, so this just really felt right. I have always wanted to be a part of bringing gaming into the professional sports world, so to be involved with what Envy is doing in my hometown feels like such a perfect fit.”
Post Malone and Envy’s CEO, Adam Rymer, first met through Mike Rufail, the company’s founder and chief gaming officer. Malone and Rufail are both Dallas Cowboy fans and developed a “natural, mutual admiration for gaming, Texas, and the idea of how working together could be a big deal for them.”