Nintendo took a relatively novel approach to game releases with Super Mario 3D All-Stars earlier this year, launching the game but promising that it would only be on sale for six months–even for the digital version. This seemed like an odd move that could artificially inflate the cost of these games on the resale market, but for Nintendo of America president Doug Bowser, it was about celebrating the franchise’s anniversary.
Speaking to Polygon, Bowser said that while it wasn’t a feature Nintendo would be using more widely, it thought the six-month window for certain games like Super Mario 3D All-Stars was appropriate. It’s also being used for a handful of other games, including Fire Emblem: Shadow Dragon & The Blade of Light. The free Super Mario Bros. 35 is also only available for a limited time as part of the anniversary.
“Super Mario 3D All-Stars has sold over 2.6 million in the US alone,” Bowser added. “And so clearly, consumers have been able to jump in and enjoy that. And it’s not a strategy that we’re going to be using widely, but it’s one we thought was very unique for the actual anniversary.”