Sony has released its newest TV ad for the PlayStation 5, just ahead of a planned event on September 16 where we may hear more hardware details. Like the first PS5 TV ad, it eschews game footage or hardware specs in favor of dramatic imagery to convey a mood.
This time, the feeling is boundless exploration and possibilities. It features a rickety boat venturing into an unknown light, and being joined by other travelers from all sorts of time periods and realities. Eventually the fleet of travelers ventures right off the edge of the world and into the cosmos, so the ad is appropriately called “The Edge.”
“It’s really just talking about who we are as a brand and exciting and thrilling our fans,” PlayStation marketing head Eric Lempel told Variety. “We want to excite and thrill you. We want to show them a path to the mysterious unknown… what you’re seeing is them coming to the edge and then going beyond. And really, that’s what we’re trying to signal here. It’s not about the features. It’s a brand spot.”