NBA 2K21 has added a new feature–video ads that cannot be skipped. Stevivor is reporting that the game now features ads that will play between matches, and which you cannot skip through. These ads are for the Oculus Quest 2, and they’ve been spotted in the PS4, Xbox One, and PC versions of the game.
This is a tactic we’re used to seeing in free-to-play titles, but NBA 2K21 is a full-priced title: and depending on which version you bought, it can cost up to $100.
Here’s a video recorded by Stevivor of one of the ads playing in the game’s MyTEAM mode, which has now entered Season 2.