Disney’s National Treasure movies starring Nicolas Cage were huge hits at the box office, collectively making more than $800 million worldwide across two instalments. However, a third film never materialized, and now producer Jason Reed–who worked at Disney at the time but has since left–explained one of the reasons why.
He told Collider that, simply put, Disney was never able to make National Treasure a bonafide franchise by incorporating it into its parks or selling a significant amount of merchandise.
“I think part of what happened … even though the movies themselves were extremely successful, and had a really strong fanbase; it’s a movie that gets brought up all the time, particularly the first one. Unfortunately, the company was never able to capitalize on it as a franchise,” Reed said.