Apple TV+ has put out some pretty fantastic originals so far. From the comedy series Mythic Quest and Ted Lasso to the Beastie Boys documentary and the Tom Hanks movie Greyhound, there is a lot of watch. Very soon, Apple TV+ has a Russo Brothers movie starring Tom Holland coming out called Cherry. However, you wouldn’t know that was the title from a poster circulating on social media.
With the poster for the upcoming March 12, 2021 film, people on social media are trying to figure out what this movie is called because the font is unreadable. According to Next Big Picture podcast host Will Mavity on Twitter, this comes from the print edition of Variety. It’s a “For your consideration” ad taken out by Apple. What is easily confirmed about this is that it’s a bad poster. Check it out below.
When I first saw this, I broke down the font to its basics and the font should have read “Oihierkk,” an easily pronounceable movie title. At a quick glance, it could even be called Cherkk, which isn’t too far off from the actual title. However, “Cherry” was the least plausible of all the guesses, as there is no way that “k” on the end is supposed to be a “y.”