First Xbox Series X Ad Is A Psychedelic Dreamscape (Featuring Master Chief)

Xbox Series X and Series S are launching in just over a month, and Microsoft has put out the first ad for the new hardware. The Xbox Series X and Series S ad is light on the gameplay imagery and instead sells the Xbox as a gateway to fantasia. It features Academy Award-nominated actor Daniel Kaluuya (Get Out, Black Panther).

In the ad titled “Us Dreamers,” a young man comes home, puts on his headset, and is transported to a variety of locales. Those include hovering over a Viking naval battle, facing some kind of monstrous world-eater, and becoming/meeting Master Chief, who then grows larger than the planet he’s standing on. This may have been in production before Halo Infinite, which was to be the Series X’s big launch game, was delayed into 2021.

The accompanying tweet emphasizes the “dream” aspect, though it leans less on psychedelia and more on “blazing fast speeds” and “high visual fidelity with higher frame rates.”

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